Executive Transition

Fluent in the Wrong Language

September 28, 2026

Paul is 53. For nineteen years he worked at a large, well-known company. By the end, he’d describe it as political, slow, and draining. Eight months ago he left to become chief operating officer of a smaller, founder-led business. It was the chance he’d been waiting for.

“At my old company, I knew exactly how things worked,” he tells me. “I hated half of it. But I knew it.”

And here?

“Here I feel like I’m always one conversation behind.”

He describes the pattern. Decisions get made in hallway conversations and late-night texts between the founder and two long-tenured employees. When Paul proposes a planning cadence or a clearer approval process, it lands as bureaucracy. The founder has started calling him “the corporate guy.” Paul laughs when he says it. He doesn’t sound amused.

“For the first time in twenty years, I’m wondering if I’m actually good at this,” he says. “Or if I was just good at that place.”

That question is the heart of it. I don’t think Paul has become less capable. I think he’s become less fluent. At his old company, he could read a meeting in seconds: who really had the authority, which objection mattered, when to push. None of that knowledge transferred. Here he’s translating everything, and constant translation is exhausting in a way that feels like failure.

I asked what he missed.

“This is embarrassing, but I miss being known. People there knew my track record. Here I’m starting from zero with people half my age who’ve been here since the beginning.”

He also admitted something harder. On bad days he calls former colleagues, and the conversations drift toward how the new place does things wrong. He hangs up feeling better for an hour and worse for a week.

What I’d offer someone in Paul’s position

Separate unfamiliar from wrong. Keep a running list of everything that frustrates you. Don’t act on any of it for ninety days. Some items will turn out to be real problems. Many will turn out to be ways of working you didn’t understand yet, and some of them work.

Map how decisions actually get made. In a founder-led company, the org chart is often the least reliable document in the building. Find out who the founder calls before deciding, and spend time with those people. Influence follows proximity more than title.

Accept that your reputation didn’t transfer. Your track record got you hired. It won’t carry you after that. Earn credibility with one visible win, and deliver it in the company’s language. If they value speed, solve something fast before proposing a process.

Ask your boss what to stop doing. Most new executives ask what their boss wants more of. The more useful question is what they want less of. It surfaces the friction before it hardens into a narrative.

Be careful where you process it. Venting to your old network feels like relief, but it rehearses the idea that the move was a mistake. Find one ally inside the new company, and one person outside it who has no stake in either place.

Give it a real timeline. Month eight is often the low point, not the verdict. Decide in advance when you’ll honestly assess fit, and don’t let a bad week make that call early.

What I took from this

Leaving a difficult environment doesn’t mean the next one will feel easier, at least not at first. The old place was unpleasant, but it was legible. The adjustment is less about proving you’re capable and more about becoming fluent again, and fluency takes longer than most executives give themselves.

I want to hear the real version of this story. If you made a mid-career move and found the landing harder than expected, I’d like to interview you for this series. Identities can be kept anonymous. You can reach me at jim@horizonlineadvisory.com.

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